Marketing Sold to You as Science...

I just replied to an email sent to me from a client who wanted to know whether or not a certain whey protein product was a good product to buy. My client sent me the following link to the product...

http://www.livepurehealth.ca/store/product.php?productid=16584

There is nothing wrong with this product, and very likely it does have much faster absorption rates as they claim than any other whey protein product on the market. However, will this product produce any different results to your body if you use it versus any other whey protein product? I highly doubt it. If there were ever to be any well planned and controlled independent study done to compare the two on their effects on the body, undoubtedly there would be differences in various absorption rates and blood levels of proteins etc... over time, but I can almost guarantee that over a 6 or 8 week period or whichever study period they chose, there would be virtually no difference in how the body looked or performed athletically.

But there is one difference in particular between this product, and similar fast absorbing whey protein isolate products and other whey protein products that also contain concentrates, hydrosylates, caseinates, and a variety of other protein sources....

THE COST!!!

The above product lists for just under $120 for an 8 lb tub. Whereas you can buy an equally effective (at producing changes to body composition and strength and fat loss) whey protein product in the $60-$80 range. Personally, I buy the Optimum Nutrition product called 100% Whey Gold Standard because of the $79 price, and I usually get a frequent buyer discount and they give it to me for between $65-$70.

So... if all other things are held equal... do you want to spend twice as much money for a product than you need to? Neither do I.

This is not a knock on this particular product or the company that produces it, but just an info piece about how you don't need the highest quality protein powder to make the best possible progress with your training and body re-composition goals!

If you are desperately searching for something to help you make better progress, as always, I suggest a critical look at your diet--we all eat stuff we know we shouldn't--and your training plan.

Most people don't train nearly hard enough or frequently enough, or with enough consistency to achieve the kind of results they seek. So start there, and put the time in at the gym with an intelligently planned workout, and don't look for gimmicky products to try to make up for lack of discipline when it comes to bad eating and training habits!

If you aren't sure what a well planned out training program for you should be, there's tons of great reading material in my blog archives as well as in the links section of my blog to some of the other great trainers in the industry.

Additionally, if you do want some personal guidance, don't hesitate to contact me directly at shane@spectrumfitness.ca

Yours... under the bar,

:)
Shane